500 - 1000 words.
Textual analysis 6 - The little dish
The Little Dish advert is the shortest advert I have analysed.
Although this advert is only 10 seconds long. I particularly like the way that the voiceover has been used as the main source of trying to attract the target audience to the product.
The little dish advert advertises two of their main food products: a food substance and a liquid product that we see a baby eating and drinking throughout the clip.
The main camera angle used in this advert is a medium close-up shot on the main actor (the baby) who is seen on screen on her own either occupying herself with food or drink, again focussing attention on the main aspect of the advert and what “The Little Dish” is trying to promote to their targeted audience.
It is clear that this advert is set in a home-setting in what appears to be a kitchen giving a sense or realism to the TV viewers in view of the product. The advert being set in a home-setting is appropriate to what the brand is trying to sell and who they aim to attract into buying this product , i.e. mothers potentially buying this baby food product for their babies.
From watching this advert I can see that a great use of different techniques has been used to give the TV viewers watching the advert, a natural feel and also a sense of connection with the baby on screen.
Mothers watching the advert are more likely to show a genuine fondness to the baby that is being shown because she appears to be happy and content with what she is eating and drinking and they will also want their baby to do the same, so - buying “The little dish” is the way to get their baby feeling the same way, well hopefully.
When watching the little dish advert I could hear ambient sound and I feel that it played a significant part in this advert. Whilst the voiceover and the scenes were being shown to us as the viewers we are then able to picture the scenario at the same time.
The price is clearly visible to us as the audience and I think this is a good an vital aspect because not many brands that create these baby food adverts actually show or tell you the price of the product, they tend to just tell you that it is “in your local supermarket” or they may just show you logos of supermarkets in which are selling the particular product.
The little dish has shown us the price, provided a website for the product and the logo of the supermarket in which is selling this product. The voiceover also tells the audience that the particular product is found in the chilled meals isle, making it easier for mothers to go in store and find the product.
One thing that I found particularly interesting about this baby food product is the fact that it is a chilled meal for babies and usually baby products are stored in dry places.
The voiceover explains that this chilled baby food is perfect for busy mums who don’t always have the time to cook their own meals for their babies, showing a sense of concern to busy mothers.
Textual analysis 6 - The little dish
The Little Dish advert is the shortest advert I have analysed.
Although this advert is only 10 seconds long. I particularly like the way that the voiceover has been used as the main source of trying to attract the target audience to the product.
The little dish advert advertises two of their main food products: a food substance and a liquid product that we see a baby eating and drinking throughout the clip.
The main camera angle used in this advert is a medium close-up shot on the main actor (the baby) who is seen on screen on her own either occupying herself with food or drink, again focussing attention on the main aspect of the advert and what “The Little Dish” is trying to promote to their targeted audience.
It is clear that this advert is set in a home-setting in what appears to be a kitchen giving a sense or realism to the TV viewers in view of the product. The advert being set in a home-setting is appropriate to what the brand is trying to sell and who they aim to attract into buying this product , i.e. mothers potentially buying this baby food product for their babies.
From watching this advert I can see that a great use of different techniques has been used to give the TV viewers watching the advert, a natural feel and also a sense of connection with the baby on screen.
Mothers watching the advert are more likely to show a genuine fondness to the baby that is being shown because she appears to be happy and content with what she is eating and drinking and they will also want their baby to do the same, so - buying “The little dish” is the way to get their baby feeling the same way, well hopefully.
When watching the little dish advert I could hear ambient sound and I feel that it played a significant part in this advert. Whilst the voiceover and the scenes were being shown to us as the viewers we are then able to picture the scenario at the same time.
The price is clearly visible to us as the audience and I think this is a good an vital aspect because not many brands that create these baby food adverts actually show or tell you the price of the product, they tend to just tell you that it is “in your local supermarket” or they may just show you logos of supermarkets in which are selling the particular product.
The little dish has shown us the price, provided a website for the product and the logo of the supermarket in which is selling this product. The voiceover also tells the audience that the particular product is found in the chilled meals isle, making it easier for mothers to go in store and find the product.
One thing that I found particularly interesting about this baby food product is the fact that it is a chilled meal for babies and usually baby products are stored in dry places.
The voiceover explains that this chilled baby food is perfect for busy mums who don’t always have the time to cook their own meals for their babies, showing a sense of concern to busy mothers.