500 - 1000 word analysis on Cow & Gate laughing babies, healthy babies advert
This advert begins straight from 0.01 with a baby boy laughing till 0.04 when the baby stops laughing and we hear a “ding” sound and see a pause in the scene, in which we then see a bold white font writing at the top middle of the page with the words “Do I look like I need more Vitamins and Iron?” with a pause on the babies face with a huge grin along with his only 2 bottom teeth showing making him look very adorable almost making us as an audience say “aw” in happiness.
The baby appears to be in a kitchen and I am judging this scene by the wooden table behind him along with the baby food high chair in which he is sitting on.
At this very scene around 0.04 seconds we see a less visible font at the bottom of the scene which appears to say “Follow on milk should only be used as a part of a mixed diet from 6 months. It is not a breastmilk substitute. Talk to your health care professional.” So already from the first four seconds of footage as an audience we already know what kind of advert we’re watching, what the purpose of the advert is and who we will need to speak to.
During 0.06 seconds of footage we see another baby which also appears to be happily laughing and showing his teeth. During 0.06 seconds of the scene we also hear another “ding” sound and see a bold white text with the question “Do I look like my tummy is unhappy?” In this scene it appears that the camera has moved from another location but it still looks very kitchen-like with a saucepan on the stove in the background along with the baby lunch high chair in which the baby in this scene is sitting on.
At 0:11 seconds we see a new character on scene, also a baby which also appears to be in a kitchen judging by the busy background with a tap and food on the shelves. This baby also appears to be very happy and giggling while placing his head down and holding on to his little attached table. During this scene we hear the “ding” sound and see another question pop-up in a bold white font with the question “Do I look worried by other people’s germs and sniffles?” suggesting that the baby is happy in his current seating with no problems arising in his young mind.
0.17 seconds of footage then goes on to show the packaging of this Cow & gate product along with a bottle of milk (most likely to be of the advertised cow & gate milk). We then hear at 0.18 seconds a voiceover of a woman saying “Cow & gate complete follow on milk provides key nutrients for growth, helps promote healthy digestion, helps support some natural defences, cow & gate complete care, because happy babies are healthy babies”.
The bond we see at 0.18 seconds of footage for about a second or two was very cute and brought out the realness of the product itself.
The voiceover summaries briefly the whole advertised product in about 3 seconds and within those 3 seconds I feel that I am more informed as to what benefits the product will serve to a baby and why the product is a good product. There is also a great use of persuasive language within that voiceover helping the audience to then trigger interest to the product (especially because the voiceover is only played during the middle of the advert).
Some of the lines of appeal for the cow & gate baby milk formula advert include:
- Happy families with happy babies
- Childhood
- Nature between a mother & baby
- Humour with a little comedy
I also feel that each and every individual line of appeal is effective when wanting to attract the correct audience because this can boost sales when it comes to attracting a wider range of mothers to actually going out and buying this product for their babies instead of continuing on with breastfeeding if they do already do so.
I noticed that this advert did its utmost to try and specifically highlight the HEALTH benefits of this product which is very interesting.
In each of the different scenes in this advert I noticed that they were all in a ‘homey’ type-setting set in homes and kitchens making the adverts look more interesting and also making the whole thing make sense because advertising a baby food product in let’s say a restaurant will not be ideal at all simply because it isn’t realistic and it just wouldn’t make much sense to a mother.
From watching the advert I feel that the use of rhetorical questions after every shot of the babies was brilliant simply because it gave the audience a chance to stop and think for a second or two about why they should go out and buy this product for their babies and not hold back from doing so. I also feel that the use of Rhetorical questions helped me as an audience to feel involved with the product as well as sit back and just say yes / no in my head, I felt involved with the product.
The use of colouring throughout the scenes were very appropriate in view of the product itself as many bright colours were used to attract the babies that may be watching the advert at home with their mothers as well as attracting the eye of the mothers themselves.
This advert begins straight from 0.01 with a baby boy laughing till 0.04 when the baby stops laughing and we hear a “ding” sound and see a pause in the scene, in which we then see a bold white font writing at the top middle of the page with the words “Do I look like I need more Vitamins and Iron?” with a pause on the babies face with a huge grin along with his only 2 bottom teeth showing making him look very adorable almost making us as an audience say “aw” in happiness.
The baby appears to be in a kitchen and I am judging this scene by the wooden table behind him along with the baby food high chair in which he is sitting on.
At this very scene around 0.04 seconds we see a less visible font at the bottom of the scene which appears to say “Follow on milk should only be used as a part of a mixed diet from 6 months. It is not a breastmilk substitute. Talk to your health care professional.” So already from the first four seconds of footage as an audience we already know what kind of advert we’re watching, what the purpose of the advert is and who we will need to speak to.
During 0.06 seconds of footage we see another baby which also appears to be happily laughing and showing his teeth. During 0.06 seconds of the scene we also hear another “ding” sound and see a bold white text with the question “Do I look like my tummy is unhappy?” In this scene it appears that the camera has moved from another location but it still looks very kitchen-like with a saucepan on the stove in the background along with the baby lunch high chair in which the baby in this scene is sitting on.
At 0:11 seconds we see a new character on scene, also a baby which also appears to be in a kitchen judging by the busy background with a tap and food on the shelves. This baby also appears to be very happy and giggling while placing his head down and holding on to his little attached table. During this scene we hear the “ding” sound and see another question pop-up in a bold white font with the question “Do I look worried by other people’s germs and sniffles?” suggesting that the baby is happy in his current seating with no problems arising in his young mind.
0.17 seconds of footage then goes on to show the packaging of this Cow & gate product along with a bottle of milk (most likely to be of the advertised cow & gate milk). We then hear at 0.18 seconds a voiceover of a woman saying “Cow & gate complete follow on milk provides key nutrients for growth, helps promote healthy digestion, helps support some natural defences, cow & gate complete care, because happy babies are healthy babies”.
The bond we see at 0.18 seconds of footage for about a second or two was very cute and brought out the realness of the product itself.
The voiceover summaries briefly the whole advertised product in about 3 seconds and within those 3 seconds I feel that I am more informed as to what benefits the product will serve to a baby and why the product is a good product. There is also a great use of persuasive language within that voiceover helping the audience to then trigger interest to the product (especially because the voiceover is only played during the middle of the advert).
Some of the lines of appeal for the cow & gate baby milk formula advert include:
- Happy families with happy babies
- Childhood
- Nature between a mother & baby
- Humour with a little comedy
I also feel that each and every individual line of appeal is effective when wanting to attract the correct audience because this can boost sales when it comes to attracting a wider range of mothers to actually going out and buying this product for their babies instead of continuing on with breastfeeding if they do already do so.
I noticed that this advert did its utmost to try and specifically highlight the HEALTH benefits of this product which is very interesting.
In each of the different scenes in this advert I noticed that they were all in a ‘homey’ type-setting set in homes and kitchens making the adverts look more interesting and also making the whole thing make sense because advertising a baby food product in let’s say a restaurant will not be ideal at all simply because it isn’t realistic and it just wouldn’t make much sense to a mother.
From watching the advert I feel that the use of rhetorical questions after every shot of the babies was brilliant simply because it gave the audience a chance to stop and think for a second or two about why they should go out and buy this product for their babies and not hold back from doing so. I also feel that the use of Rhetorical questions helped me as an audience to feel involved with the product as well as sit back and just say yes / no in my head, I felt involved with the product.
The use of colouring throughout the scenes were very appropriate in view of the product itself as many bright colours were used to attract the babies that may be watching the advert at home with their mothers as well as attracting the eye of the mothers themselves.