Survey
Vanessa Asante/ Survey for baby food product
I initially made 20 surveys to start with, 17 were filled in and completed by my preferred target audience except for 2 that were filled out by mothers aged 35+ and the one being filled out by a mother under the age of 25 (not my preferred target audience).
Although I would have ideally wanted my surveys to be completed by mothers within the age range of 25-35 for the benefit of my product ideas, I feel that the three surveys that weren’t completed by mothers in my targeted age range did actually help greatly in helping me to finalise my ideas, as all the mothers within the age range of 25-35 had relatively similar answers to each other whereas, the 3 other surveys which were not filled in by mothers of my target audience had 3 completely different answers and ideas as to how I can create a product to attract more potential customers helping me to then broaden out with my thoughts and ideas for my baby food product idea.
Overall, I strongly believe that my choice of questions in my survey were appropriate and helped me to grow in understanding in view of the baby food product market for example what is currently out there (the existing brands) and what can also be out there with a bit of difference to the market (my idea).
After taking in all my surveys I also believe that they have also helped broaden my ideas and made me aware of what I could do and how I could fit in with the baby food product market successfully.
I now aim to create a unique selling point to my preferred target audience.
Survey:
1) Are you:
(Please circle the following)
Male female Other
2) What age range will you classify yourself?
(Please circle the following)
15 – 25 25- 35 35 +
3) Have you got any children of your own?
(Please circle the following)
Yes / No
If your above answer is “yes” please state how many (below)
__________________________________________
4) What age group are your children in?
(Please circle the following)
0 – 6 months 6 – 12 months 1 year – 5 years 5 years +
5) If your baby is at the stage in which it can eat either the breakfast / lunch or desert foods in a jar, please circle or sate (below) what food brand you buy for your baby?
Organix Heinz Hipp Cow & gate Plum baby
Other _______________________________________________
6) What price range does the above baby food product fit within?
(Please circle the following)
£0.49 - £2.00 £2.00 - £3.50 £3.50 - £4.99 £4.99+
7) What do you like the most about the baby food in which you buy?
(Please circle the following)
The price The packaging The texture of the meal itself The colour The ingredients
Please state other:
_____________________________________________________________________
8) What do you feel can be improved within the baby food product in which you usually buy?
(Please state below)
________________________________________________________________________________________________________________________________________________________________________________________________________________________________
9) What existing baby food advert attracts you the most and why does it attract you?
(Please state below)
________________________________________________________________________________________________________________________________________________________________________________________________________________________________
10) What do you feel makes a baby food advert successful nowadays?
(Please state below)
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
11) What do you dislike the most about baby adverts and why?
(Please state below)
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
12) If a new brand was to be introduced to you tomorrow or in the nearer future what will you hope this new brand will have to offer for yourself & baby?
(Please state below)
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Vanessa Asante/ Survey for baby food product
I initially made 20 surveys to start with, 17 were filled in and completed by my preferred target audience except for 2 that were filled out by mothers aged 35+ and the one being filled out by a mother under the age of 25 (not my preferred target audience).
Although I would have ideally wanted my surveys to be completed by mothers within the age range of 25-35 for the benefit of my product ideas, I feel that the three surveys that weren’t completed by mothers in my targeted age range did actually help greatly in helping me to finalise my ideas, as all the mothers within the age range of 25-35 had relatively similar answers to each other whereas, the 3 other surveys which were not filled in by mothers of my target audience had 3 completely different answers and ideas as to how I can create a product to attract more potential customers helping me to then broaden out with my thoughts and ideas for my baby food product idea.
Overall, I strongly believe that my choice of questions in my survey were appropriate and helped me to grow in understanding in view of the baby food product market for example what is currently out there (the existing brands) and what can also be out there with a bit of difference to the market (my idea).
After taking in all my surveys I also believe that they have also helped broaden my ideas and made me aware of what I could do and how I could fit in with the baby food product market successfully.
I now aim to create a unique selling point to my preferred target audience.
Survey:
1) Are you:
(Please circle the following)
Male female Other
2) What age range will you classify yourself?
(Please circle the following)
15 – 25 25- 35 35 +
3) Have you got any children of your own?
(Please circle the following)
Yes / No
If your above answer is “yes” please state how many (below)
__________________________________________
4) What age group are your children in?
(Please circle the following)
0 – 6 months 6 – 12 months 1 year – 5 years 5 years +
5) If your baby is at the stage in which it can eat either the breakfast / lunch or desert foods in a jar, please circle or sate (below) what food brand you buy for your baby?
Organix Heinz Hipp Cow & gate Plum baby
Other _______________________________________________
6) What price range does the above baby food product fit within?
(Please circle the following)
£0.49 - £2.00 £2.00 - £3.50 £3.50 - £4.99 £4.99+
7) What do you like the most about the baby food in which you buy?
(Please circle the following)
The price The packaging The texture of the meal itself The colour The ingredients
Please state other:
_____________________________________________________________________
8) What do you feel can be improved within the baby food product in which you usually buy?
(Please state below)
________________________________________________________________________________________________________________________________________________________________________________________________________________________________
9) What existing baby food advert attracts you the most and why does it attract you?
(Please state below)
________________________________________________________________________________________________________________________________________________________________________________________________________________________________
10) What do you feel makes a baby food advert successful nowadays?
(Please state below)
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
11) What do you dislike the most about baby adverts and why?
(Please state below)
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
12) If a new brand was to be introduced to you tomorrow or in the nearer future what will you hope this new brand will have to offer for yourself & baby?
(Please state below)
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________