A brief overview of my product
I chose to create two advertisements on food suitable for young children, simply because I have a baby sister that is now 13 months old which eats a range of different branded baby products and also it’s a product that I am most familiar with when it comes to the different brands / foods / textures and pricing.
Although I initially created this product for 'babies' with further research and planning I decided to extend the target age group of my 'Yum Yums' product to 12-48 months with ingredients suitable for the age group. I feel that with careful research into the baby and young children food industry I have been able to come up with a product that has the potential of becoming successful at an affordable price.
When considering babies for example, I believe that babies typically move to consuming baby food once nursing or formula is not sufficient for the child’s appetite.
Health and Safety was a big issue for me to consider when coming up with my product because parents already understand that care should be taken with certain foods that pose a choking hazard, such as undercooked vegetables, or food that may contain bones.
Babies should begin eating liquid style baby food, sometimes mixed with rice cereal and formula, or breast milk. Pureed vegetables and fruits are an example of liquid style baby food.
My yum yums food product includes different flavours and not just one standard flavour and it could be heated in a microwave for a short time (ideally no more than 50 seconds and less than 1 minute) making the food nice and warm in temperature to be eaten straight away without having to wait for it to cool down.
Using research from http://en.wikipedia.org/wiki/Baby_food The World health organisation, UNICEF and many national health agencies recommended to give baby any solid food only at around 6 months of age, but babies differ greatly. A good way to know when to introduce baby food is to watch for signs of readiness in the child. Signs of readiness include the ability to sit without help, loss of tongue thrust and the display of active interest in food that others are eating. Baby may be started directly on normal family food if attention is given to choking hazards; this is referred to as baby-led weaning. Because breast milk takes on the flavour of foods eaten by the mother, these foods are especially good choices.
If there is a family history of allergies, one may wish to introduce only one new food at a time, leaving a few days in between to notice any reactions that would indicate a food allergy or sensitivity. This way if baby is unable to tolerate a certain food then it can be determined which food is causing the reaction.
Although I initially created this product for 'babies' with further research and planning I decided to extend the target age group of my 'Yum Yums' product to 12-48 months with ingredients suitable for the age group. I feel that with careful research into the baby and young children food industry I have been able to come up with a product that has the potential of becoming successful at an affordable price.
When considering babies for example, I believe that babies typically move to consuming baby food once nursing or formula is not sufficient for the child’s appetite.
Health and Safety was a big issue for me to consider when coming up with my product because parents already understand that care should be taken with certain foods that pose a choking hazard, such as undercooked vegetables, or food that may contain bones.
Babies should begin eating liquid style baby food, sometimes mixed with rice cereal and formula, or breast milk. Pureed vegetables and fruits are an example of liquid style baby food.
My yum yums food product includes different flavours and not just one standard flavour and it could be heated in a microwave for a short time (ideally no more than 50 seconds and less than 1 minute) making the food nice and warm in temperature to be eaten straight away without having to wait for it to cool down.
Using research from http://en.wikipedia.org/wiki/Baby_food The World health organisation, UNICEF and many national health agencies recommended to give baby any solid food only at around 6 months of age, but babies differ greatly. A good way to know when to introduce baby food is to watch for signs of readiness in the child. Signs of readiness include the ability to sit without help, loss of tongue thrust and the display of active interest in food that others are eating. Baby may be started directly on normal family food if attention is given to choking hazards; this is referred to as baby-led weaning. Because breast milk takes on the flavour of foods eaten by the mother, these foods are especially good choices.
If there is a family history of allergies, one may wish to introduce only one new food at a time, leaving a few days in between to notice any reactions that would indicate a food allergy or sensitivity. This way if baby is unable to tolerate a certain food then it can be determined which food is causing the reaction.