500 - 1000 Word analysis on HiPP Organic Follow on Milk advert.
From 0.01 to 0.02 we see a daffodil flower with a purple butterfly moving at a slow place with the purple butterfly flying up to the top right hand corner the text worded as ‘Omega 3 Praebiotic‘ placed on top of the daffodil flower and then moving outwards from the daffodil disappearing into the light green / white background.
As part of an audience I automatically think of summer as the daffodil associates more with summer and happiness allowing the audience to experience happy vibes just from looking at the smiling baby looking happy.
At 0.03 seconds we then see a jump cut of a baby that appears to be sitting down, smiling, gurgling and looking up at the purple flying butterfly. The background of the advertisement appears to look really simple in terms of the layout, as we can only see a light and almost clear white coloured dining table placed in the background with a white framed window and a sunflower placed on the window step.
Relating back to the beginning of the advertisement I think we can all agree that this advertisement is aimed at mothers or families with babies. I say this simply because of the way the opening scene is set with the light ‘child like’ colours and also the little images we see from right at the beginning of the advert which include the bright orange daffodil and purple butterfly.
The voiceover played from 0.02 right through to 0.19 seconds gives the audience a great knowledge of the product and also all the advantages of choosing the Omega 3 follow on milk for example it tells us as an audience that from moving on from breast milk your baby will help your babies little brains, tummies and help you babies body to grow and hearing this alone will attract a mothers attention in the view of her own babies health. When the voiceover started playing I could hear a soft toned female voice which started her sentence of with the word “if” which is a common subordinating conjunction that connects and links other words and phrases together, similar to what the brand creators of the ‘HiPP Organic follow on organic milk’ were trying to achieve when using this voiceover in their advertisement to inform their potential audiences as to what is in their product.
When playing back the HiPP advert I noticed that the purple butterfly shown to us from right the start was used to illustrate what the voiceover was trying to point out for example, at 0.04 seconds we hear the words “help little brains” and we then also see the purple butterfly rest on the baby’s head then fly off along with the words “little tummies” which we hear during 0.06 seconds and then see the purple butterfly rest on the babies tummy with the baby looking down onto it.
During 0.04 seconds till 0.06 seconds of the advert I noticed that the baby featured in this advert had a baby bottle placed on the side of her which is more than likely to be of the HiPP Organic follow on milk in which is being advertised.
We also see during 0.08 seconds the butterfly fly up and down the screen and also left and right to the words “and growing little bodies” which shows us that their follow on milk also helps the babies entire body, then smoothly trying to persuade the audience to buy this product simply because it is good and will bring great benefits for their babies bodies.
After 0.08 seconds of the advert I became aware of the faint white font of text which says “For babies over 6 months as part of a varied weaning diet.” From my understanding of the text shown on screen after 0.08 seconds I am then aware of the age group in which the milk is advertised to and this is to the 6 month old babies and I am also aware of the purpose of this product which is stated be for all mothers that want to “wean” their babies of from breastmilk into having this formula based milk.
During 0.14 seconds of footage another text appears on screen in the same font as the previous text, this time with the words “HiPP Organic follow on milk is not intended to replace breastfeeding.” So rather than the mothers looking at this advert and thinking that this product is similar or trying to be as good as breastfeeding I believe that the company are advertising this as ANOTHER healthy option for their babies especially for the babies over the age of 6 months that may then be attending part time nursery sessions in which they will then be away from their mothers, to help them to then take their mind of ‘mummy and breastmilk’ and have another option from a feeding bottle.
I particularly liked the footage shown from 0.17 seconds because I feel that from that point onwards we then see and hear of the importance of the product. During 0.17 seconds we see a light green coloured background once again with 3 sunflower bullet points with the 3 points worded as:
- Naturally sourced Omega 3
- PRAEBIOTIC
- Iron
Along with two images of the advertised product which appears to be purple and the brand website listed at the bottom of the product for the potential customers to go online and have a look for themselves and find out more information on the product.
In my view of the advertisment I feel that as an audience the benefits of this products was higlighted very well along with its lines of appeal for example from what I have seen I understand that all the use of props and colouring suggested:
- Happiness
- Art & Nature
- Pride
- Childhood
- Healthy dietary
- Cute baby
From 0.01 to 0.02 we see a daffodil flower with a purple butterfly moving at a slow place with the purple butterfly flying up to the top right hand corner the text worded as ‘Omega 3 Praebiotic‘ placed on top of the daffodil flower and then moving outwards from the daffodil disappearing into the light green / white background.
As part of an audience I automatically think of summer as the daffodil associates more with summer and happiness allowing the audience to experience happy vibes just from looking at the smiling baby looking happy.
At 0.03 seconds we then see a jump cut of a baby that appears to be sitting down, smiling, gurgling and looking up at the purple flying butterfly. The background of the advertisement appears to look really simple in terms of the layout, as we can only see a light and almost clear white coloured dining table placed in the background with a white framed window and a sunflower placed on the window step.
Relating back to the beginning of the advertisement I think we can all agree that this advertisement is aimed at mothers or families with babies. I say this simply because of the way the opening scene is set with the light ‘child like’ colours and also the little images we see from right at the beginning of the advert which include the bright orange daffodil and purple butterfly.
The voiceover played from 0.02 right through to 0.19 seconds gives the audience a great knowledge of the product and also all the advantages of choosing the Omega 3 follow on milk for example it tells us as an audience that from moving on from breast milk your baby will help your babies little brains, tummies and help you babies body to grow and hearing this alone will attract a mothers attention in the view of her own babies health. When the voiceover started playing I could hear a soft toned female voice which started her sentence of with the word “if” which is a common subordinating conjunction that connects and links other words and phrases together, similar to what the brand creators of the ‘HiPP Organic follow on organic milk’ were trying to achieve when using this voiceover in their advertisement to inform their potential audiences as to what is in their product.
When playing back the HiPP advert I noticed that the purple butterfly shown to us from right the start was used to illustrate what the voiceover was trying to point out for example, at 0.04 seconds we hear the words “help little brains” and we then also see the purple butterfly rest on the baby’s head then fly off along with the words “little tummies” which we hear during 0.06 seconds and then see the purple butterfly rest on the babies tummy with the baby looking down onto it.
During 0.04 seconds till 0.06 seconds of the advert I noticed that the baby featured in this advert had a baby bottle placed on the side of her which is more than likely to be of the HiPP Organic follow on milk in which is being advertised.
We also see during 0.08 seconds the butterfly fly up and down the screen and also left and right to the words “and growing little bodies” which shows us that their follow on milk also helps the babies entire body, then smoothly trying to persuade the audience to buy this product simply because it is good and will bring great benefits for their babies bodies.
After 0.08 seconds of the advert I became aware of the faint white font of text which says “For babies over 6 months as part of a varied weaning diet.” From my understanding of the text shown on screen after 0.08 seconds I am then aware of the age group in which the milk is advertised to and this is to the 6 month old babies and I am also aware of the purpose of this product which is stated be for all mothers that want to “wean” their babies of from breastmilk into having this formula based milk.
During 0.14 seconds of footage another text appears on screen in the same font as the previous text, this time with the words “HiPP Organic follow on milk is not intended to replace breastfeeding.” So rather than the mothers looking at this advert and thinking that this product is similar or trying to be as good as breastfeeding I believe that the company are advertising this as ANOTHER healthy option for their babies especially for the babies over the age of 6 months that may then be attending part time nursery sessions in which they will then be away from their mothers, to help them to then take their mind of ‘mummy and breastmilk’ and have another option from a feeding bottle.
I particularly liked the footage shown from 0.17 seconds because I feel that from that point onwards we then see and hear of the importance of the product. During 0.17 seconds we see a light green coloured background once again with 3 sunflower bullet points with the 3 points worded as:
- Naturally sourced Omega 3
- PRAEBIOTIC
- Iron
Along with two images of the advertised product which appears to be purple and the brand website listed at the bottom of the product for the potential customers to go online and have a look for themselves and find out more information on the product.
In my view of the advertisment I feel that as an audience the benefits of this products was higlighted very well along with its lines of appeal for example from what I have seen I understand that all the use of props and colouring suggested:
- Happiness
- Art & Nature
- Pride
- Childhood
- Healthy dietary
- Cute baby