500 - 1000 words.
Textual analysis 4 - Cow & gate growing up milk.
This advert starts with a calm and soothing voiceover which automatically grabs the attention of its targeted audience.
Beginning with the words “when you breast fed him” which not only speaks directly to its targeted audience - “mothers” and referring to the past tense “when” this advert then suggests to its target audience that this advertised product is for the present time and that they should leave the their old product behind and move on from it.
Based on the words of the voiceover, the target audiences are told that although they did initially breastfeed their babies to protect their them and then they may have moved on from breastfeeding to formula and now that their babies are 1 (1 years old) they are still able to give their toddlers that protection that they gave them by buying the advertised product (Cow & gate growing up milk) which as the voiceover explains is to support their toddlers immune system every day.
From 0:00 seconds till 0:02 seconds we see a mother sitting on a chair while appearing to breastfeed her baby then from 0:02 seconds we see a quick clip showing an older baby sitting in a car seat then at 0:04 seconds we see a baby that appears to be about 6 months older drinking milk on his own. The vital part of the advert is from when we see a toddler during 0:07 seconds standing up on his appearing to be a toddler.
The advert shows the different baby stages in an appropriate way when linking it together with the advertised product as we see a diverse range of babies from aged 0 months till 1 years old and this advert is targeted at mothers with 1 year old babies that are moving on from formula based milk.
The voiceover still encourages mothers to protect their toddlers with “Cow & gates toddler milk” discussing the benefits of the product and I particularly like the fact that the rhetorical question “Why stop protecting him” is asked towards the end of the advert, giving the mothers a chance to think and near enough agree and possibly go out to purchase this product for her baby.
The background soundtrack of this advert plays a vital part in this advert because although the main focus and attention is on the images and the sound coming from the voiceover the background soundtrack helps us as an audience to stay engaged in watching the ad. The sound fits in well with the scene and the product in which is being advertised.
The mid-shots of the mother and baby in this advert help us to see a positive outlook of feeding a baby and trying to keep it healthy, as many parent (particularly mothers) will agree that feeding time may not be the best of times especially when it comes to feeding a toddler as they fidget and often refuse to eat or drink what is being given to them, so scenes like this help to encourage a mother to be patient and also to not give up trying to feed their babies/toddlers with the best product that there is to offer.
The product size and design is eye friendly, the product size is also not too big, I would say that it is the right size for its targeted age group. The image of a happy baby on the bottle is also very encouraging for a baby and mother to look at along with its colour design. A mixture of red, purple, blue, white, yellow and green colours has been used, all bright colours to help attract a baby’s eye.
Textual analysis 4 - Cow & gate growing up milk.
This advert starts with a calm and soothing voiceover which automatically grabs the attention of its targeted audience.
Beginning with the words “when you breast fed him” which not only speaks directly to its targeted audience - “mothers” and referring to the past tense “when” this advert then suggests to its target audience that this advertised product is for the present time and that they should leave the their old product behind and move on from it.
Based on the words of the voiceover, the target audiences are told that although they did initially breastfeed their babies to protect their them and then they may have moved on from breastfeeding to formula and now that their babies are 1 (1 years old) they are still able to give their toddlers that protection that they gave them by buying the advertised product (Cow & gate growing up milk) which as the voiceover explains is to support their toddlers immune system every day.
From 0:00 seconds till 0:02 seconds we see a mother sitting on a chair while appearing to breastfeed her baby then from 0:02 seconds we see a quick clip showing an older baby sitting in a car seat then at 0:04 seconds we see a baby that appears to be about 6 months older drinking milk on his own. The vital part of the advert is from when we see a toddler during 0:07 seconds standing up on his appearing to be a toddler.
The advert shows the different baby stages in an appropriate way when linking it together with the advertised product as we see a diverse range of babies from aged 0 months till 1 years old and this advert is targeted at mothers with 1 year old babies that are moving on from formula based milk.
The voiceover still encourages mothers to protect their toddlers with “Cow & gates toddler milk” discussing the benefits of the product and I particularly like the fact that the rhetorical question “Why stop protecting him” is asked towards the end of the advert, giving the mothers a chance to think and near enough agree and possibly go out to purchase this product for her baby.
The background soundtrack of this advert plays a vital part in this advert because although the main focus and attention is on the images and the sound coming from the voiceover the background soundtrack helps us as an audience to stay engaged in watching the ad. The sound fits in well with the scene and the product in which is being advertised.
The mid-shots of the mother and baby in this advert help us to see a positive outlook of feeding a baby and trying to keep it healthy, as many parent (particularly mothers) will agree that feeding time may not be the best of times especially when it comes to feeding a toddler as they fidget and often refuse to eat or drink what is being given to them, so scenes like this help to encourage a mother to be patient and also to not give up trying to feed their babies/toddlers with the best product that there is to offer.
The product size and design is eye friendly, the product size is also not too big, I would say that it is the right size for its targeted age group. The image of a happy baby on the bottle is also very encouraging for a baby and mother to look at along with its colour design. A mixture of red, purple, blue, white, yellow and green colours has been used, all bright colours to help attract a baby’s eye.